To become a leading Department of Psychology in advancing knowledge and technology in the fields of urban development and urban lifestyle, and to shape "Manusia Jaya" as lifelong learners with dignity and integrity, who contribute positively to society and the environment.

• To provide quality education at the undergraduate and postgraduate levels in the field of psychology, with a focus on urban studies that is collaborative and multidisciplinary, to produce outstanding graduates capable of delivering innovative and creative solutions.
• To produce excellent research, particularly in urban studies, and to be recognized nationally and internationally in psychology.
• To impact the public, business and industrial sectors through professional work and psychology practice.
• To be a place for fostering "Manusia Jaya" who are of integrity, professional, and possess a lifelong learning spirit, contributing positively to society and the environment.